Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
There's a pervy quality to Roger Federer's mildy Euro-accented repetition of the line "How does that make you feel?" as he psychoanalyzes the deficiencies of his opponent's game in Doner's first spot for Wilson tennis racquets. The campy, tennis-ball-yellow shrink's couch enhances the effect. In his chosen sport, the 16-time Grand Slam champ's the best that's ever been. As an actor, well, let's just say he gives an amazingly natural, unpolished performance. And that's no backhanded compliment.