Rob Lowe Talks About the Awesome Randomness of His DirecTV Characters [Video]

The ads are 'out there in a really fun, smart, stupid way'

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Grey has gotten a lot of buzz out of its DirecTV campaign featuring oddball versions of Rob Lowe as a cable subscriber. After shooting the first five ads last year, the agency's global chief creative officer, Tor Myhren, thought Lowe might have completed his run. But the actor's zeal for the role convinced the shop to produce another five ads, two of which (see below) have already rolled out this year.

"On set, he's totally engaged," said Myhren.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in