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Shoplifters get their comeuppance in adam&eveDDB's latest work for Harvey Nichols, which promotes the chain's Rewards App with the tagline, "Love freebies? Get them legally."
The 90-second spot uses "100% genuine actual real honest footage" from security cameras in the retailer's flagship Knightsbridge, London, store, agency executive creative director Ben Tollett tells AdFreak. "We got to sit in the Harvey Nichols CCTV control suite with all the store detectives, toggling the cameras around," he says. "It did feel pretty cool."
The perps are particularly brazen, pinching clothes, jewelry, perfume and more, often with patrons and staff standing close by.
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