The real reason ‘Snakes on a Plane’ failed

The fangs are out for Snakes on a Plane, and probably for viral marketing too, given that the movie, which I think we can safely acknowledge had unprecedented buzz, pulled in a paltry $15 million at the box office over the weekend. The headlines read like this: “Snakes on a Plane Has Just Enough Box Office Bite for No. 1,” “Snakes on a Plane Fails to Charm Moviegoers,” and the metaphor deficient, “Snakes on a Plane Fails to Impress.”