And now, for something completely different from Dove: A Father's Day ad.
Via footage culled from across the Internet, Dove's Men+Care division treats us to to the spontaneous, real-life reactions of 12 different guys as they learn they are going to be fathers. "Real strength means showing you care, even from the very first moment," we're told.
Their expressions are somewhat open to interpretation, but these guys are likely either stunned and elated, shell-shocked or generally experiencing emotions that could be described as "on brand."
Hey, it's a branded Father's Day ad, so I think we know, from the first few seconds, pretty much what to expect.