Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Innocence in Danger, the organization that gave us online predator emojis, returns with an equally disturbing ad that transforms youthful symbolism into something tragic.
For International Children's Day this year, it released "The Witness." Created by French agency Rosapark and flanked by Radiohead's "Exit Music," the ad features a girl falling asleep while a male family member reads her a bedtime story. As she drifts off, he reaches under the covers.
The camera thankfully drifts off, panning to a teddy bear, the sole witness to the crime.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in