Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fresh from the gnarly folks at Mountain Dew comes "the first soda that is also a tool."
A nifty new Dew bottle designed by Sancho BBDO Colombia is fitted with a hex nut wrench in the cap, so you can fix your board after you've face-planted trying to land a sick trick that ended up all sketchy. It's perfect for skaters who could use a little extra hand during their next search for Animal Chin.
I guess it is cool and all, but I'm pretty sure you can only tighten screws; if you tried to loosen them, wouldn't the cap itself just unscrew? It also doesn't seem like you'd get much torque this way.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in