Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s not just fashion models and aging actresses who are getting nipped and tucked these days. Even Larry the Quaker Oats guy is getting some touch-ups. Hornall Anderson, Quaker’s brand-design firm, has made the character’s face thinner and trimmed his hair in the new Quaker Oats logo, The Wall Street Journal reports. (Old version is at left, new at right.) They removed his double chin and de-plumped his face and neck. “We took about five pounds off him,” says Hornall Anderson’s vice president of design, Michael Connors.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in