Three Wolf Moon is an ugly T-shirt. Yet somehow it became Amazon's top-selling item of apparel for months. It all started with a single fictional review on the site, attributing magical powers of feminine attraction to the shirt. Hundreds of similarly bogus reviews soon poured in, along with the orders. Ultimately, the Three Wolf Moon factory had to work overtime to fill the orders, and New Hampshire designated it the official T-shirt of the state's economic development.
It's an idea that writers adore: the notion that a good story can impart value to an insignificant object.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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