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Nice idea here from JWT Toronto for hand sanitizer Purell. The agency created warning stickers for magazines in doctors’ offices. The issue dates, often well in the past, are visible through holes in the stickers, creating lines like, “Thumbed through by sick people since September 2005.” The stickers point to WashYourHands.tv, which links to the Pfizer brand’s site.
—Posted by Tim Nudd
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