Psssst ... Sony PSP campaign?

In what appears to be a guerrilla marketing effort, chalk-like drawings of children holding or playing with large Sony PSP consoles have been popping up in a number of cities, including New York, Philadelphia, Chicago and San Francisco, according to gamer site joystiq.com. And the Wooster Collective, a New York site dedicated to street art, has posted images currently appearing on Seventh Avenue scaffolding on its site, in addition to the one pictured here from Philly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in