Pro-marijuana spot running in Times Square

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

After initially having it rejected, marijuana-legalization group NORML has managed to get a short pro-weed video ad running on the CBS Super Screen in Times Square. Which sounds controversial, until you consider what used to be in Times Square 15 or 20 years ago. The ad—15 seconds long, with no sound—is based around NORML's assertion that legalizing the drug could raise more than $30 billion annually in new tax revenue, while saving an additional $15 billion in law-enforcement costs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in