Pringles Banner Ad Is Worth a Few Dozen Clicks

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I've long been of the opinion that creating banner ads should be punishable by stoning. But this Pringles ad from Bridge Worldwide in Cincinnati doesn't suck.

If nothing else, I appreciate that it isn't flashing horrible circus colors and promising me a free Xbox or a spyware-laden "virus scan." It's also kind of neat that clicking on it repeatedly reveals a little story within the ad, an innovation that earned it a gold Cyber Lion at Cannes last week.

According to its Cannes entry materials, the ad "shows a young, online audience how fun, eccentric—and even downright weird—life with Pringles can be."



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