Pringles Banner Ad Is Worth a Few Dozen Clicks

I've long been of the opinion that creating banner ads should be punishable by stoning. But this Pringles ad from Bridge Worldwide in Cincinnati doesn't suck.

If nothing else, I appreciate that it isn't flashing horrible circus colors and promising me a free Xbox or a spyware-laden "virus scan." It's also kind of neat that clicking on it repeatedly reveals a little story within the ad, an innovation that earned it a gold Cyber Lion at Cannes last week.

According to its Cannes entry materials, the ad "shows a young, online audience how fun, eccentric—and even downright weird—life with Pringles can be."