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Poise, the adult diaper brand, is poised to attack the lady bladder control market with a double entendre-laced spot about pee spotting.
Though the product is supposed to be super discreet, the spot certainly is not. Two moms sitting down for some kind of school event have a conversation about Sam. Sam knows how to treat a woman. He might be small, but he can last for hours and he's in her pants RIGHT NOW. Surprise! It turns out Sam is short for the Super Absorbent Material in Poise liners.
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