Plugg Jeans ad too hot for Times Square

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Calvin Klein models have cavorted in their skivvies there for years. Porn star Jenna Jameson is there now, promoting her latest skin flick. But this ad for Plugg Jeans won’t be appearing in Times Square. It was rejected this month by Van Wagner Outdoor, as well as a number of teen magazines. Elle Girl and Teen People both demanded retouches, which included softening the male model’s pectoral muscle tone and raising the waistline of his pants.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in