Have you taken a selfie lately? If the answer is yes, then you're the target audience for this new over-the-top parody PSA from Pizza Hut.
The brand wants to warn you about the dangers of the selfie stick—a device that creates the unfortunate illusion for the user that (gasp!) other people, places and objects exist.
The spot is delightfully cheeky, and the spokeswoman brings the right mixture of faux-fear and faux-anger—she almost seems to be doing a homage to the former host of Unsolved Mysteries.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in