Reminding us that people are judgmental jerks regardless of nationality, creed or religion, Amnesty International and TBWA Istanbul created the #GayTurtle project, which mocks the absurdity of homophobic attitudes.
Homophobic violence is a big problem in Turkey, and this campaign tries using humor—and hidden cameras—as a leveling mechanism of sorts.
In the video, an aquarium employee tells shoppers that a turtle they've chosen to buy is gay, and their reactions are what you'd expect: Some think it's a contagious illness, one guy drops a Turkish F-bomb, and many customers think that merely entertaining the idea of a gay turtle is indecent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in