Pepsi's Social Vending Machine Wants to Be Friends

Just what do you think you're doing, Dave? Would you like a soft drink? I have seen the future, and it is the vending machine. Make that the "social vending system," which is the snappy name of Pepsi's networked touch-screen machine that "enables consumers to better connect with PepsiCo brands right at the point of purchase." Awesome, now I can bond with Mountain Dew. The technology lets consumers buy sodas, connect with the Pepsi Refresh Project (That's still around? Where's my million for whatever it is I do?), and give drink codes as gifts through the Internet.