Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
You don't have to be a soccer fan to appreciate this warm-spirited spot for Pepsi Max. Set in Africa, which is hosting its first World Cup this summer (in South Africa), it pits several of the world's best players against a team with the ultimate home-field advantage. In addition to stars like Kaká, Lionel Messi, Frank Lampard and Didier Drogba, the ad also has a cameo by Akon, whose charitable single "Oh Africa" serves as the soundtrack.