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In 1957, when Elvis recorded "All Shook Up," grinding and groping was referred to as heavy petting. Today, it's called an ad campaign for adult sexual aids. To launch a trio of new lubricants, Church & Dwight's Trojan brand picked a dreamy, breathy, super-slow cover of the classic Elvis hit by the indie duo Avila. The result is a pretty darn effective set of spots from agency The Joey Company featuring couples in various stages of romantic dry humping.
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