Peeps 2016! Candy Brand Campaigns to Kick Punxsutawney Phil to the Curb

Who's the real spring chicken?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Punxsutawney Phil makes his depressing prediction nearly every year: Keep the coats and snow shovels handy because there's likely to be at least six more weeks of winter. Isn't it time some other critter, one with a much sunnier outlook, became the harbinger of spring? 

Peeps chicks, those airy sugar dumplings, are trying to unseat the oversized rodent as the spokescharacter for the season in a new digital campaign from The Terri & Sandy Solution. Four short election-style videos pit the two against each other to see which one can whip up the most public support. 

#VotePeeps specializes in propaganda attack ads, noting that the groundhog's accuracy rate is a measly 39 percent and he's forecast an early spring only 17 times in 129 years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in