Patriotic People Are Shocked to Learn Where They Really Came From in This Viral Ad

Travel site uses DNA to uncover their real histories


"There would be no such thing as extremism in the world if people knew their heritage."

So says Aureile, one of the teary-eyed subjects in "The DNA Journey," a stirring campaign from Danish travel site Momondo that's become a surprise viral hit, tallying millions of global views in just a few weeks (the lion's share for its centerpiece five-minute video).

Created with DNA testing service AncestryDNA, ad agency &Co and production house Bacon, the initiative focuses on 67 very diverse people who, at the outset, think they know a thing or two about their heritage, and some of whom hold strong views (read: prejudices) about other nationalities.

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