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Who says print is dead? If anything, it's alive and sounds delicious!
This unique poster, created by Grey London and print production and software developer Novalia, is essentially an app made of paper promoting British food brand Schwartz's Flavour Shots.
The paper is coated with conductive inks that act like a touchscreen, and can send signals to your Bluetooth-enabled device to play music. Pretty neat.
"Conductive ink is a prototype technology that puts the same type of capitative touchscreen you have in a smartphone or tablet into plain old paper—effectively breathing new life into what many believe is a dying medium.
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