Y&R New Zealand turns manly beards into cute animals for Schick's "Free Your Skin" campaign, which takes a bold anti-beard stance in this golden age of hirsute ruggedness.
Of course, sneering observers are all calling the Schick models hipsters, so maybe the ads also tap into a sort of cultural exhaustion with all things bearded, buttoned-down and knit-capped. Seriously, I think Tony Montana said the F-word fewer times than I've read the word "hipster" doing research for this post.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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