Orange loves your goofy self in Saatchi ads


Saatchi & Saatchi in Switzerland and European telecom powerhouse Orange get it right in this new campaign, which is amusing and filled with fun bits while not going totally over the top. A trio of character-study vignettes (one below, two more after the jump) unfold like Euro art-house comedies as they illustrate how balancing talk, text and Web services from Orange based on one's personality can be useful to consumers. The jockeys-emerging-from-manholes-and-cars sequence in "Tania the Party Planner" is especially inspired.

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