Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Old Spice and Wieden + Kennedy broke three new spots last week for Odor Blocker Body Wash featuring ex-NFL player Terry Crews shouting, punching and kicking his way through odor. Here are three more that rolled out over the weekend—a :30 below (in which we get to travel way, way inside Crews's lovely-smelling armpit, then see him riding a tiger) and two :15s after the jump. Simply explosive.
—Posted by Tim Nudd