Old Geezers Battle Young Whippersnappers at Basketball in Centrum’s Short Film

Guess who doesn't keel over

Sometimes experience proves more powerful than youth. That's certainly true in this new long-form spot for Pfizer's Centrum from Leo Burnett in Chicago, which pairs middle-aged basketball players against a group of twentysomething guys.

We won't spoil what happens, but you can probably guess.

Yep, it's not surprising that in a film made for a multivitamin, we'd see the older gents have still got game. Though that doesn't make it any less entertaining to watch the young punks get schooled.

The film was shot in Goat Park in Harlem, New York, and has already garnered half a million views online. Maybe the appeal of watching real people play basketball has something to do with it. Or maybe we're a bit sick of the soccer.

Credits below.

CREDITS

Client: Centrum, Pfizer

Agency: Leo Burnett, Chicago

Ad or Campaign: "Stay on Top of Your Game"

Chief Creative Officer: Susan Credle

Executive Creative Director: Jeanie Caggiano

Creative Directors: Amanda Butts, Nuno Ferreira

Associate Creative Directors: Dave Derrick, Stephanie Simpson

Creative Team: Roberto Blanco, Javier Valle, Lauren Wetula

Digital Strategist: Ian Beacraft

Executive Producer: Juan Woodbury

Producer: Mark Phan

Production Company: Greenpoint Pictures

Directors: Michael Kuhn, Niles Roth

Executive Producer: Tatiana Rudzinski

Producer: J.P. Bouchard

Visual, Special Effects: Utopic

Editing: Utopic

Editor: Tim Kloehn

Music Company: Jira Productions

Composer: Dejion Madison

Director of Photography: Nate Corbin