OK, who wants the naked, hairy copywriter?

As the agency Web site is busy getting reimagined, Lawson Clarke, a newly unemployed copywriter, is busy reinventing the portfolio site. Clarke, as you can see above, decided to go with a natural look in his hunt for a new job. He's paying homage to Burt Reynolds, hero to all mustachioed and hirsute men—specifically, the April 1972 centerfold of Cosmopolitan magazine, which we wrote about previously when DirecTV used it for a print ad. Lawson worked at Arnold in Boston until recently.