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This could be a first: an ad agency building a holiday iPhone app rather than a Web site. Ogilvy Group in the U.K. has rolled out the free White Christmas application, which lets iPhone users add falling snowflakes to any photo. As the agency puts it, the app is "cheaper than hiring a snow machine." Ogilvy has apparently learned from Dish Network by making it a prominently Christmas-oriented app. There's no talk of a White Holiday.
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