Ogilvy Creates Saudi Arabia's First Major Ad Campaign Condemning Violence Against Women

Saudi Arabia, which ranked 131st out of 134 countries for gender parity in a recent report from the World Economic Forum, has unveiled what is believed to be its first major ad campaign condemning violence against women. The first ad, created by Memac Ogilvy in Riyadh for the King Khalid Foundation, shows a woman in a niqab with a black eye. The English version of the copy reads: "Some things can't be covered: Fighting women's abuse together."