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Dave Bry at The Awl is unnerved by this Kodak commercial, part of Ogilvy's new "It's time to smile" campaign. For Bry, it isn't time to smile. At most, it's time to laugh uneasily. He wonders: "Is the grandma supposed to be a ghost? Are they both ghosts? Is this a commercial about the victims of some grisly, long-ago mass-murder coming back to haunt the living?" All that's missing is a dream sequence involving Kodak's dual-cyclops dog.