Not Every Brand Loves Emojis. Always 'Like a Girl' Says the Female Ones Are Terrible

Brand rips into stereotypes

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Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl" campaign, which points out in a new ad that the images of women in the standard Unicode emoji set are woefully stereotypical.

As this piece in Mic recently pointed out, female emojis are severely limited. Beyond the neutral female emoji, there's a princess, a bride, a pair of twins, a dancer in a red dress and a series of "information desk" characters.

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