Noodle commercial will be out of this world

Noodles1OK, that was perhaps the most obvious headline in the world in light of the fact that Nissin Food Products will shoot a Cup Noodle commercial next month at the International Space Station. And, in a sort of “We are the World” touch, the plot calls for a Russian cosmonaut to float around up there and attest to the virtues of Nissin noodles. For you geeks, here’s how they plan to shoot it: a high-def camera will be sent up to the space station as part of a Russian launch on Oct. 1, with the filming being directed out of Russia Mission Control. In addition to the commercial being part of Nissin’s “Cup Noodle No Border” campaign, it’s also part of an initiative by JAXA, the Japan Aerospace Exploration Agency, to find ways to commercialize its space program. Thus, the cosmonaut will eventually go—home, that is—but the camera stays.

—Posted by Catharine P. Taylor