When it comes to sex, a reluctant "yes," "OK" or "sure" doesn't qualify as a green light, according to a Canadian campaign encouraging "enthusiastic consent."
"Real consent is mutual and sure. It is not muted, frail, hesitant, or afraid. It is never uncertain, assumed, or silent," the campaign explains on its website, MoreThanYes.ca.
Created by Students Nova Scotia, a coalition of campus organizations, the ads feature large swaths of white space with small, one-word headlines like "Fine" and "Sure."