Nissan Offers Horsepower, Not Damn Singing Ponies

Here's your crazy car commercial of the day—a spot from Nissan Brazil (by Lew'Lara\TBWA in São Paulo) in which the hood of a rival vehicle is popped open to reveal an engine powered by jolly "pôneis malditos" (translation: "damn ponies"). The jingle—with lyrics to the effect of "Damn ponies, damn ponies/Come get stuck with us/I hate mud, I hate sludge/What a yuck! I won't get moving"—is positively Japanese in its cloying addictive weirdness. After the spot is over, a good little pony tells you not close the window, and then an evil one demands that you share it with 10 friends.