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Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week in this Nike spot from Wieden + Kennedy Shanghai in China, where Bryant is revered (but where, in the spot, he urged fans to consider hating him instead of loving him).
There's a similar polarizing feel in Nike's U.S. farewell to Bryant, which gets the player's friends and foes (the ones who are also Nike endorsers) to sound off about the the Lakers star.
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