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Hockey die-hards should be stirred by this Nike spot that captures fans' passion for the game and, by implication, their displeasure with the ongoing NHL lockout. The company and its agency, Wieden + Kennedy, have produced similar commercials during NBA work stoppages, relying on famous hoopsters to carry the day. This new ad—from W + K New York and Biscuit Filmworks director Tim Godsall—feels more sincere, mixing professional and Olympic stars with average folks who deliver lines that are heartfelt and defiant.
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