Nike Salutes the Last-Place Marathon Finisher in Ad That's Like a Sequel to 'Jogger'

Same director and backward tracking shot


Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a very similar point: that anyone can be a runner if they just start running.

Acord even uses a similar technique—a slow backward tracking shot—in the new ad, titled "Last," which is set on a marathon course where the final stragglers are just jogging through, trampling on a bed of crushed paper water cups and dodging the pedestrians who've already begun to reclaim the road.

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