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Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a very similar point: that anyone can be a runner if they just start running.
Acord even uses a similar technique—a slow backward tracking shot—in the new ad, titled "Last," which is set on a marathon course where the final stragglers are just jogging through, trampling on a bed of crushed paper water cups and dodging the pedestrians who've already begun to reclaim the road.
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