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“The more we kissed, the Frencher it got,” says the tagline next to a randy young couple in a new ad for Montreal, part of a splashy new tourism campaign. The city’s tourism industry has been in decline since 9/11, and officials have decided to more explicitly portray Montreal as a sensual, romantic city. (Apparently, the new issue of Playboy picks Montreal as one of North America’s best bachelor-party spots, because of the “liberated” policies at its strip clubs.)
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