Bogus ads that never ran are a scourge on advertising award shows. But now, you can make sure your bogus ads actually did run—thanks to a new magazine in Canada that will print them, no questions asked.
It Ran, the magazine, will be completely filled with ads—no other content whatsoever. It's now accepting advertising submissions for the first issue, coming in August.
The website explains more:
We've all heard it. Time and time again. At advertising award shows when agencies are called up to the stage for certain award-winning work, many in the room quietly whisper to each other, "There's no way that ran".
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