KFC wants its customers to be stoopid. Thick as bricks. The dimmer the better. Of course, that's not really the message of Draftfcb's "Unthink" campaign for the fast feeder, but it might as well be. The real message is that it's time to unthink preconceptions about KFC by using a word that isn't actually part of the English language. Isn't KFC always clashing with PETA over hen torture or something? Unthink about that for a while.