#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Netflix is subtly seeding some sly marketing on its website to promote the 14 new episodes of Arrested Development it produced. For example, if you search for "blue" on Netflix, you'll see subtle blue handprints on the screen—a reference to an episode from the second season. (Clicking on them takes you to the Arrested Development page.) Also, Netflix has added a handful of fake streaming titles to the site—my favorite of which is Families With Low Self Esteem—that claim some connection to the show.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in