Last year, an Italian campaign against anorexia showed just how jarring nudity can be. (The ads even made it to the Elite 8 of our Freakiest Ad Moments of 2007 contest.) But now the honor for Most Awkward and Yet Profound Nudity goes to the Dutch Socialist Party for its 60-second spot criticizing changes to the nation’s homecare policy. The ad features an 86-year-old woman completely disrobing while she explains the policy change. A quick summary of the message: Previously, if you were elderly in the Netherlands, you could have one personal helper whom you got to know and trust.