Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Last year, an Italian campaign against anorexia showed just how jarring nudity can be. (The ads even made it to the Elite 8 of our Freakiest Ad Moments of 2007 contest.) But now the honor for Most Awkward and Yet Profound Nudity goes to the Dutch Socialist Party for its 60-second spot criticizing changes to the nation’s homecare policy. The ad features an 86-year-old woman completely disrobing while she explains the policy change. A quick summary of the message: Previously, if you were elderly in the Netherlands, you could have one personal helper whom you got to know and trust.