Mozilla Open-Sourced Parts of Its New Brand Identity. Here's How That Went

Visual character with room for change


For the last six months, Mozilla has been working on a brand identity upgrade, and it's kept a running log of this process. But it also took it one step further, releasing open-source guidelines for anyone who wanted to jump in and help compose a new logo and visual cues. 

"Rather than conduct a brand refresh behind closed doors, we just thought maybe there's a better or different way to do this," Mozilla creative director Tim Murray said in August. 

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