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Despite its well-known status as nerd fuel, Mountain Dew also has a base constituency of daredevil extreme-sports dude-bros to consider. Plus, the brand has three new flavors coming out. So, naturally, they partnered with skateboarders Haimona Ngata, Brett Band and Mike Bancroft—and ad agency Colenso BBDO—to build a skate park in New Zealand that resembles a giant pinball machine. They even got a local band (AC/DC sound-alikes Tough Love) to provide a song for the ad.
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