This Most Horrifying PSA Portrays Addiction to One of the World's Deadliest Drugs

But is it an ad, or mostly art?

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If you've ever wanted to try to climb inside the head of a drug addict willing to shoot up a flesh-rotting, mind-melting opioid, now may be your chance.

A surreal six-minute video from Europe is aiming to battle the use of krokodil—a cheap, easy-to-make heroin alternative infamous for turning the skin of its users into scaly reptilian patches, and their brains into puddles—by imagining the darkest, most self-destructive thoughts of one of the drug's users.

The film, titled "Krokodil Requiem," is a haunting mix of animation and live action, created by directors Romain Demongeot and Sonia Presne and a team of collaborators.

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