Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Whatever soda, and its partner, Anything soda, sound like trite marketing gimmicks aimed at nostalgic Gen-Xers. But the stuff’s actually made in Singapore, where nostalgia may be illegal. It’s described as “a surprise in a can,” since the flavors (of which there are many) aren’t marked on the product. We’re surprised that some of JWT Sydney’s vending-machine artwork was approved, actually. Given the choice of receiving one’s beverage through a birth canal, a man’s ass or a

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