Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt.
BBDO New York worked with the job listing site (which wasn't a Super Bowl advertiser this time around) to create a tweet celebrating the Seattle Seahawks' victory. The problem, of course, was that the New England Patriots won the game 28-24 thanks to a last-second interception.
As you can see above, most Twitter users saw a cropped version of the congratulatory image.
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