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It was just one Facebook/Instagram post among many, but Bugaboo's pairing of a running stroller and a bikini-clad fashion model has sparked plenty of laughter and derision from its target market.
In the photo, 23-year-old Dutch model Ymre Stiekema is seen running with her 2-year-old daughter while wearing what appears to be a black-and-white bikini—you know, the sort of thing moms always wear to run in the neighborhood.
Immediately after it was posted, the photo became a flashpoint, as (mostly) moms began attacking and defending the model, along with the outfit they put her in.