Ever wish advertisers would just admit when they've airbrushed their models? Online retailer ModCloth promised to do so when it became the first retailer to sign the "Heroes Pledge for Advertisers."
The petition, drafted by The Brave Girls Alliance, sets boundaries on image retouching in ads.
ModCloth has pledged that it will "do [its] best not to change the shape, size, proportion, color and/or remove/enhance the physical features, of the people in [its] ads in postproduction.”
In cases where retouching is used, the pledge requires adding "a 'Truth In Advertising' label to these ads to ensure consumers, in particular children and teens, do not confuse an advertising 'ideal' with what's real."